Previous Clients
We’ve served 100+ clients in a number of different industries, including:
Alagen
Industry: Cybersecurity
Consulting Service: Competitive Research; Customer Acquisition Strategy
AmSafe
Industry: Aerospace & Safety
Consulting Service: Market Research; Product Positioning
Apple
Industry: Technology & Consumer Electronics
Consulting Service: Primary Research (focus group testing); Competitive Research; Product Positioning
Armor (formerly FireHost)
Industry: Cybersecurity & Cloud Security
Consulting Service: Affiliate Marketing Program Design and Launch
Avnet
Industry: Electronics & Supply Chain Solutions
Consulting Service: Competitive Research; Website Strategy
AXON (formerly, TASER)
Industry: Law Enforcement Technology
Consulting Service: Product Demand Testing; Customer Acquisition Strategy (Consumer products)
BioVigilant
Industry: Biotech & Environmental Monitoring
Consulting Service: Go-To-Market Strategy
Grand Canyon University
Industry: Higher Education
Consulting Service: Online Student Engagement Strategy; Mobile App Design
SecureAuth
Industry: Cybersecurity & Identity Management
Consulting Service: Customer Acquisition Strategy; Marketing Tech Stack; Marketing Measurement
ForeIQ
Industry: Business Intelligence & SaaS
Consulting Service: Customer Acquisition Strategy
Harley-Davidson
Industry: Automotive & Motorcycles
Consulting Service: Market Research; Social Media Strategy (for Arizona dealer)
McKesson Specialty
Industry: Healthcare & Pharmaceuticals
Consulting Service: Patient Portal Design and Development; Patient Marketing Strategy
Preparis
Industry: Business Continuity & Risk Management
Consulting Service: Customer Acquisition Strategy; Product Message Testing
Shelvspace
Industry: Retail Technology (B2B SaaS)
Consulting Service: Customer Acquisition Strategy; Product Message Testing; Social Media Strategy and Execution
Georgia-Pacific
Industry: Manufacturing & Paper Products
Consulting Service: Product Positioning; Copywriting
iDonate
Industry: Fundraising & Nonprofit Technology (B2B SaaS)
Consulting Service: Market Research; Product Positioning; Customer Acquisition Strategy
Pulte Homes
Industry: Real Estate & Homebuilding
Consulting Service: Email Marketing Strategy and Execution
Troxell
Industry: Education Technology & AV Solutions
Consulting Service: Market Research; Customer Acquisition Strategy
Automate Telematics
Industry: Telematics
Consulting Service: Competitive Research; Go-To-Market Strategy
Beneco
Industry: Financial Services & Employee Benefits
Consulting Service: Customer Acquisition Strategy
Gila River Casino
Industry: Hospitality & Gaming
Consulting Service: Social Media Marketing Strategy
iMemories
Industry: Digital Media & Consumer Technology (B2C SaaS)
Consulting Service: Product Messaging; Affiliate Program Design and Launch
Perimeter Defense Systems
Industry: Security & Defense
Consulting Service: Product Marketing (Research, Design, etc.)
SalesLogix
Industry: CRM & Business Software
Consulting Service: Competitive Research; Marketing Audit; Website Redesign
UgMo
Industry: Environmental Technology & Water Conservation
Consulting Service: Market Research; Customer Acquisition Strategy
Michigan State University
Industry: Higher Education
Consulting Service: Market Research; Student Recruitment & Acquisition Strategy; Website Redesign
Co-founded and acted as VP, Product Marketing for two tech startups in Silicon Valley; helped raise $7M+ for the first one and bootstrapped the second one.
Built in-house Customer Insights at W. L. Gore (Medical Products), saving $1.9M annually and driving business intelligence for commercial growth.
Secured buy-in from 90+ stakeholders for AI-driven predictive modeling in medical imaging, designed to protect $1.2B in annual revenue.
Spearheaded AI-driven market research pilots at W. L. Gore, achieving $300K in annual savings per use case.
Ran a successful marketing consulting firm (Monsoon Strategy) for 16 years, supporting 100+ clients across multiple industries.
Employed multivariate testing to define feature requirements and optimize pricing, increasing revenue by $600K within 60 days.
Led product demand tests to measure market growth opportunity, resulting in a Private Equity acquisition offer for a regional consumer product.
Revamped paid media campaigns using statistical modeling, reducing cost per new sales lead by 50%.
Developed switch messaging and executed marketing campaigns, increasing conversions by 60% without increasing budget; this work was featured as a use case on Marketing Sherpa.
Redefined the target market segment, customer profiles, messaging, and price for a consumer product. Upon executing our proposed marketing plan, their online channel revenue doubled YoY.
Designed and implemented marketing tech stack and data integration systems within a 50+ year-old, multi-billion-dollar business to support performance measurement, achieving implementation approximately one year ahead of schedule.
Developed the front-end of First Data Corp’s first online banking application.
Lead author of Amazon.com bestseller "Affiliate Selling: Building Revenue on the Web" (John Wiley & Sons, 2000), used as a textbook in Stanford’s MBA program.
Authored & published STEAMTeam 5®, a children's adventure series inspiring young leaders in STEAM fields.
Invited speaker at the United Nations (2018), sharing insights on empowering girls in STEM education.