Who We Are

Pam Metivier is a product marketing executive with 25+ years of experience driving AI, SaaS, and emerging technology solutions across healthcare, tech, finance, and education industries. She has a proven track record in developing data-informed marketing strategies, leading cross-functional teams, designing marketing tech stacks, and executing successful product launches for both B2B and B2C markets.

Pam co-founded two tech startups and led a consulting practice (Monsoon Strategy) for over 15 years before joining W. L. Gore, where she applied her expertise in market research, customer insights, digital transformation, and go-to-market planning to help drive innovation there.

She’s currently a Fractional CMO at The Process Fixer and owner of Colibrété, a new consulting firm that specializes in leveraging AI and data analytics to measure product demand, optimize marketing performance, and drive business growth.

Pam lives in Scottsdale, Arizona but enjoys partnering with customers and colleagues across the world.